Recap - key theory so far... (you will need to use this in your assignment)
A brand can be a logo, a company, a vision and an identity that differentiates from another company
Branding: Creates a clear image that customers can recognises. Its about giving a unique name and unique image and clear message to customers on what they can expect from the product.
Promotion: Informing customers about the company’s products and persuading them to buy from them.
Brand Promotion: How the business informs customers about the brand, using the logo on adverts.
Marketing Mix Combination of product, price, place and promotion. This is also called the 4 P’s
Types of branding
Key term: Product differentiation makes a customer believe that there is a wide range of products to choose from