Starter task: Name that brand...
Key term: Branding is the process of creating a unique name and image for a product in the consumers mind.
Why do you buy what you buy?
List three brands that you buy regularly, and explain why you chose each brand.
If you cant think of any you buy regularly come list three you would like to buy and why you would buy them (if you had the money).
What company is this?
What dio they sell?
What words do you associate with this brand logo?
Key term: Logos are images used by businesses so consumers can instantly recognise that products, services, and promotional materials belong to that business and what that brand means (e.g. in terms of quality, reliability, etc.)
Stretch & challenge task:
What is your favourite brand and how did the company achieve this place in your heart? Consider the following:
> Who the company are
> Any logos, images and slogans used
> What 'personality' the brand has and why that appeals to you
> How you feel about other products that, you dont yet own, in this brands product portfolio