Product Portfolio Analysis in practice
Working in groups you are to prepare and give a presentation to Robin Banks and the Directors of FaB drinks co.
Each group must:
• Explain where each of the current products are in the PLC and BCG
• Further nyou must make recommendations as to regarding what you believe FaB should do with each product (e.g. extension strategies, discontinue, promotions, etc. be specific and justify your ideas)
• Finally you are to give some overall recommendations to the company regarding what they can do with their portfolio of products to move the company forwards.